In this article we will try to give information about Augmented Reality in Billboards and Ad. Campaigns. AR has been known by the masses through the gaming technology. However, It goes far beyond gaming and entertainment. AR has breathtaking prospects in many industries, from education to healthcare to engineering. Now AR is used in advertising. It is going to change the way the digital advertising.
AR makes advertising interactive, allowing marketers and advertisers to reach out to consumers in various new ways. Many companies have already embraced this new technology.
Augmented Reality in Billboards as a part of advertisement campaigns
Mainly, a major part of the new AR based advertising campaigns are billboards. Also Burger Kind run a campaign called ” burn that ad.” . You can get more information about this ad. from this blog
Similarly, cxocARd has created a sample case for a Billboard in Esenboğa Airport, Ankara Turkey. In this case our billboard is streaming our promotion video content from cxocARd cloud server. It uses the Augmented Reality Camera, which in this case is your phone.
Basically, you can simply add the Augmented Reality content on the billboard with your advertisement. Therefore, you can increase interaction & retention also Cloud Based AR tech like cxocARd gives ability to change content and your message easily. In near future we are expecting more cases about augmented reality usage of for ad campaigns also for AR Billboards.
This cxocARd case is created for a Billboard in Esenboğa Airport , Ankara Turkey. In this example the billboard is streaming a video content from cxocARd clo…
As a matter of fact, the research done