In this article we will try to give information about augmented reality in billboards and ad. campaigns. People often know augmented reality thanks to game technology. However, It goes far beyond gaming and entertainment. AR has breathtaking prospects in many industries, from education to healthcare to engineering. Now, advertisers also use augmented reality. It is going to change the way the digital advertising. The use of augmented reality on billboards is becoming widespread.
AR makes advertising interactive, allowing marketers and advertisers to reach out to consumers in various new ways. Many companies have already embraced this new technology.
Augmented Reality in Billboards as a part of advertisement campaigns
Mainly, a major part of the new AR based advertising campaigns are billboards. Also Burger Kind run a campaign called ” burn that ad.” . You can get more information about this ad. from this blog
Similarly, cxocARd has created a sample case for a Billboard in Esenboğa Airport, Ankara Turkey. In this case our billboard is streaming our promotion video content from cxocARd cloud server. It uses the Augmented Reality Camera, which in this case is your phone.
Basically, you can simply add the Augmented Reality content on the billboard with your advertisement. Therefore, you can increase interaction & retention also Cloud Based AR tech like cxocARd gives ability to change content and your message easily. In near future we are expecting more cases about augmented reality usage of for ad campaigns also for AR Billboards.
As a matter of fact, the research done
As a result, augmented reality can be used on billboards for marketing or advertising purposes. You can even determine the usage area according to your needs and wishes. You can test our application with the free demo. It will be enough to fill in the form below.